This is your brain…
As a speaker you must be on track! You have got to meet the needs of your audience on so many levels. It is not always easy and each audience is different. BUT, there is one thing that every audience has in common, I hope, each one of them has a brain.
Your audience has two types of information needs. One that appeals to the emotional side and the other the more factual, rational side. For our purposes we’ll use the terms left brain and right brain, as neuroscientists have deduced that this is indeed the way the brain works. Even though no one is completely left or right brained, we all use both sides, there are verbal tools we can use to stimulate each side of our audiences gray matter. Endless facts with no human connection are a sure fire way to bore an audience.
This is your brain on track….
People might be excited to hear you but not remember anything of substance that you may have said. The best way to do this is to create a perfect mixture of exciting facts by using different techniques. Here are two ways you can stimulate both sides of the fabulous brains of your audience to avoid boring them:
1. A good quote can trigger both sides of the brain by using witty and inspiring words from a verifiable and trusted source. Someone giving a speech on wealth management could say something like this…
“As Oscar Wilde said… Anyone who lives within their means suffers from a lack of imagination. Today I’m going to challenge you on what your means… means to you. And believe it or not we’re going to use your imagination to get us there.”
This quote uses inspiration and humor for the right brain and legitimacy (left brain) because you used a quote from a humorous famous writer. Make a collection of quotes that fit with your speech. Even if you don’t utilize them they could be useful if you’re asked questions.
2. A Wow opening will trigger both sides of the brain. Starting with a bang or a bit of a shock creates curiosity. This might entail something that’s recently been in the news or some example with which your audience will relate that is new to them. Inspiration (wow they did that! Right brain) and evidence for the left brain (all logic all the time). Make sure it’s something your audience will remember.
“When life gets tough, we have a choice. There was a man who was in prison… for a very long time. When Randy Kearse was released after serving 13 1/2 years in prison for hustling crack cocaine, he decided to change his perspective. Kearse self-published a handful of self-help books and started selling the book to passengers on the subway and it’s proven surprisingly successful. Today he has sold 14,000 copies of the nonfiction, which chronicles his life journey of overcoming adversity and learning from mistakes. If someone can come from a seemingly hopeless situation to a positive conclusion… what do you think YOU could do?”
Giving evidence with flair, utilizing engaging words with rich contextual meaning, will make sure that the lights are flashing on both sides of the neuromap; triggering memories of your message and you for a long time to come. Right and left brain together equals a whole lotta learning going on.